---
title: Default HubSpot Blog | Matt Ball
---

   

Matt Ball

# Default HubSpot Blog

## Matt Ball

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## [Sample - How To Post](https://www.themattball.com/blog/attract-visitors-with-compelling-blog-content-sample)

 Posted by [Matt Ball](https://www.themattball.com/blog/author/matt-ball)

 May 6, 2014 2:41:17 PM

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**INTRODUCTION:**

Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps.

Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant [keywords.](https://app.hubspot.com/l/keywords) Add in a personal story to establish your credibility on this topic. And make sure to end your blog post with a summary of what your reader will gain by following your lead.

** Need some inspiration?** Check out these "How-To" examples from the HubSpot blog:

- [How to Write a Blog Post: A Simple Formula to Follow ](http://blog.hubspot.com/marketing/how-to-write-blog-post-simple-formula-ht)
- [How to Do Keyword Research: A Beginner's Guide](http://blog.hubspot.com/marketing/how-to-do-keyword-research-ht)
- [How to Write an Effective Meta Description (Yes, They Still Matter) ](http://blog.hubspot.com/marketing/how-to-write-meta-description-ht)

[Read More](https://www.themattball.com/blog/attract-visitors-with-compelling-blog-content-sample)

[All posts](https://www.themattball.com/blog/all)

## About this blog

This is where you give the visitor a brief introduction to both this blog and your company. Keep the intro pithy and punchy.

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